Throughout the 1-year promotion period, the Studio designed the main visuals and the social media visuals, as well as photo and video shootings, for the Community Project. Including various workshops, community services, theatre performance and more, the designs of the promotional posters and the publicity were derived from the main visuals and the idea of “people-oriented”. Megaphone as the symbol symbolizes the “Culture of Story Crossing” and threads together the three-year propaganda. The brand image is hopefully built through sustaining the objectives and the development of the Project alongside refining the representation of the visuals and promotional materials.